Founded in 2012, Affirm is a market leader in the buy now, pay later space with around $36 billion in transaction volume in fiscal 2025. Affirm offers both zero-interest financing, which is merchant-subsidized, and interest-bearing loans, which function as personal loans that are approved on a per-transaction basis. Over 70% of Affirm's transaction volume comes from its interest-bearing loans, which also constitute the majority of its revenue. Affirm primarily operates in the United States, which accounted for more than 95% of its revenue in 2025, but it has also expanded to Canada and the United Kingdom.

Institution	Shares	Value	Change
Capital Group	49,115,708	$4.0B	INCREASED
Vanguard	26,514,899	$2.2B	INCREASED
Morgan Stanley	23,000,269	$1.9B	INCREASED
BlackRock	19,613,537	$1.6B	INCREASED
FMR	17,581,656	$1.4B	INCREASED

Affirm Holdings, Inc. Class A Common Stock (AFRM) Ownership & Trading Activity

Top Institutional Holders