Bread Financial Holdings, Inc. (BFH)
PERSONAL CREDIT INSTITUTIONS
Bread Financial Holdings, Inc. (BFH) is listed on the New York Stock Exchange, where it has traded since June 7, 2001.
- Listed On
- the New York Stock Exchange
- Listed Since
- June 7, 2001
- Employees
- 6,000
- Market Cap
- $4.0B
About Bread Financial Holdings, Inc.
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business, which partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
Institutional ownership
In 13F filings for the quarter ended June 30, 2026, 411 institutions reported holding BFH, with 39.2 million shares worth $4.2 billion in aggregate. The largest reported holder was Vanguard, with 4.7 million shares worth $514.2 million. Of the 5 largest holders listed below, 2 added shares and 3 reduced their positions during the quarter.
| Institution | Shares | Value | Quarter change |
|---|---|---|---|
| Vanguard | 4,745,963 | $514M | Reduced 5.32% |
| BlackRock | 3,888,457 | $421M | Reduced 7.96% |
| Dimensional Fund Advisors | 3,092,208 | $335M | Added 0.2% |
| American Century Companies | 1,791,190 | $194M | Added 9.78% |
| State Street | 1,681,704 | $182M | Reduced 4.71% |
Form 13F is a quarterly report that institutional investment managers with at least $100 million in qualifying securities file with the SEC. It lists long positions as of the last day of the quarter and is due within 45 days of quarter end, so these holdings describe that date rather than today.
Frequently asked questions
What is BFH?
Bread Financial Holdings, Inc. (BFH) is listed on the New York Stock Exchange, where it has traded since June 7, 2001.
Who are the largest institutional holders of BFH?
In 13F filings for the quarter ended June 30, 2026, the largest reported holders of BFH were Vanguard, BlackRock and Dimensional Fund Advisors.
How many institutions own BFH?
411 institutions reported a position in BFH for the quarter ended June 30, 2026, worth $4.2 billion in total.
Did institutions buy or sell BFH last quarter?
Of the 5 largest reported holders, 2 added shares and 3 reduced their positions during the quarter. Every reported holder and its change is on the SentiSense ownership page for BFH.
Every reported institutional holder, plus insider and congressional trades in BFH, on SentiSense.