Dutch Bros Inc. (BROS)
Consumer Discretionary – RETAIL-EATING & DRINKING PLACES
- Headquarters
- United States
- Employees
- 32,000
- Market Cap
- $5.2B
About Dutch Bros Inc.
Dutch Bros is the third-largest specialty coffee chain in the US, generating $2.2 billion in systemwide sales across 1,136 stores in 2025. The firm derives the bulk of its revenue from selling coffee, energy drinks, and other beverages to customers at its company-owned units, which account for 92% of total revenue. The remainder is derived from royalties, fees, and product sales to franchisees (32% of the shop mix) as well as license fees from the sale of branded products. Dutch Bros' model emphasizes friendly service and speed at its predominantly drive-thru locations, mainly in the Western and Southern US regions.
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