Choice Hotels Intnl. (CHH)
Consumer Discretionary ยท Hotels & Motels
Choice Hotels Intnl. (CHH) is listed on the New York Stock Exchange, where its shares have traded since October 16, 1996. SentiSense covers Choice Hotels Intnl. in the Consumer Discretionary sector, and its Standard Industrial Classification is Hotels & Motels. Dominic E. Dragisich is its chief executive officer. The company reports 1,754 employees, and its corporate website is www.choicehotels.com.
About Choice Hotels Intnl.
At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments. Comfort Inn and Comfort Suites are the largest brands (27% of the company's total rooms), while Ascend and Cambria (10%) are lifestyle and select-service brands, and WoodSpring (5%) is the company's largest extended-stay brand. Choice closed on its Radisson acquisition in August 2022, which added about 70,000 rooms. Franchises account for 100% of total revenue, and the United States represented 78% of total rooms in 2025.
Institutional ownership
In 13F filings for the quarter ended June 30, 2026, 322 institutions reported holding CHH, with 34.4 million shares worth $3.8 billion in aggregate. The largest reported holders were Bamco Inc, Morgan Stanley and Vanguard. Of the 5 largest reported holders, 3 added shares and 2 reduced their positions during the quarter.
More on CHH
- CHH sentiment: whether news and social coverage of Choice Hotels Intnl. leans bullish or bearish, and the stories driving it.
- CHH ownership: all 322 reporting institutions, plus insider and congressional trades.
- CHH financials: revenue, net income, operating margin and free cash flow by quarter and year.
SentiSense also tracks daily options readings for Choice Hotels Intnl.: IV rank, put/call percentile, 25-delta skew and open-interest walls.
Frequently asked questions
What does Choice Hotels Intnl. do?
At year-end 2025, Choice Hotels operated 657,000 rooms across the economy, midscale, upscale, and extended-stay segments.
What sector is CHH in?
SentiSense classifies Choice Hotels Intnl. in the Consumer Discretionary sector, and its Standard Industrial Classification is Hotels & Motels.
Where does CHH stock trade?
Choice Hotels Intnl. (CHH) is listed on the New York Stock Exchange, where its shares have traded since October 16, 1996.
Who is the CEO of Choice Hotels Intnl.?
Dominic E. Dragisich is the chief executive officer of Choice Hotels Intnl..