eBay Inc (EBAY)

About eBay Inc

Founded in 1995, eBay operates one of the world's largest online marketplaces, connecting buyers and sellers across more than 190 markets. In 2025, the firm generated $11.1 billion in revenue on nearly $80 billion of gross merchandise volume, serving 135 million active buyers and 18 million active sellers (users who closed at least one transaction in the past year). The firm monetizes its marketplace primarily through transaction fees and advertising, with 52% of revenue derived from the US and the remainder from international markets. In a bid to expand its reach among Generation Z and in the recommerce sector, eBay announced the $1.2 billion acquisition of fashion resale app Depop from Etsy in early 2026.

Institutional ownership

In 13F filings for the quarter ended June 30, 2026, 1,271 institutions reported holding EBAY, with 406.1 million shares worth $45.3 billion in aggregate. The largest reported holders were Vanguard, BlackRock and TD Bank. Of the 5 largest reported holders, 2 added shares and 3 reduced their positions during the quarter.

More on EBAY

• EBAY sentiment: whether news and social coverage of eBay Inc leans bullish or bearish, and the stories driving it.
• EBAY ownership: all 1,271 reporting institutions, plus insider and congressional trades.
• EBAY financials: revenue, net income, operating margin and free cash flow by quarter and year.

SentiSense also tracks daily options readings for eBay Inc: IV rank, put/call percentile, 25-delta skew and open-interest walls.

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