Southwest Airlines Co. (LUV)
Industrials ยท Air Transportation, Scheduled
Southwest Airlines Co. (LUV) is listed on the New York Stock Exchange, where its shares have traded since January 2, 1973. SentiSense covers Southwest Airlines Co. in the Industrials sector, and its Standard Industrial Classification is Air Transportation, Scheduled. Bob Jordan is its chief executive officer. The company reports 73,092 employees, and its corporate website is www.southwest.com.
About Southwest Airlines Co.
Southwest Airlines is the largest domestic air carrier in the United States by passengers boarded. Southwest operates nearly 800 aircraft in an all-Boeing 737 fleet. Despite offering some longer routes and a few perks for business travelers, the airline predominantly specializes in short-haul, leisure flights operated with a simple cabin configuration in a point-to-point network. In early 2026, Southwest modified its cabins to offer some rows with extra legroom, its ticketing process and merchandising to offer assigned seats, and more fare categories to include a basic economy class that appears for the first time in travel aggregators' search results and more directly competes with other airlines' offerings.
Institutional ownership
In 13F filings for the quarter ended June 30, 2026, 918 institutions reported holding LUV, with 453.6 million shares worth $23.3 billion in aggregate. The largest reported holders were Vanguard, Primecap Management Co and Franklin Resources. Of the 5 largest reported holders, 4 added shares and 1 reduced its position during the quarter.
More on LUV
- LUV sentiment: whether news and social coverage of Southwest Airlines Co. leans bullish or bearish, and the stories driving it.
- LUV ownership: all 918 reporting institutions, plus insider and congressional trades.
- LUV financials: revenue, net income, operating margin and free cash flow by quarter and year.
SentiSense also tracks daily options readings for Southwest Airlines Co.: IV rank, put/call percentile, 25-delta skew and open-interest walls.
Frequently asked questions
What does Southwest Airlines Co. do?
Southwest Airlines is the largest domestic air carrier in the United States by passengers boarded.
What sector is LUV in?
SentiSense classifies Southwest Airlines Co. in the Industrials sector, and its Standard Industrial Classification is Air Transportation, Scheduled.
Where does LUV stock trade?
Southwest Airlines Co. (LUV) is listed on the New York Stock Exchange, where its shares have traded since January 2, 1973.
Who is the CEO of Southwest Airlines Co.?
Bob Jordan is the chief executive officer of Southwest Airlines Co..