NetFlix Inc (NFLX)

About NetFlix Inc

Netflix's relatively simple business model involves only one business, its streaming service. It has the biggest television entertainment subscriber base in both the United States and the collective international market, with more than 325 million subscribers globally. Netflix has exposure to nearly the entire global population outside of China. The firm has traditionally avoided a regular slate of live programming or sports content, instead focusing on on-demand access to episodic television, movies, and documentaries. The firm introduced ad-supported subscription plans in 2022, giving the firm exposure to the advertising market in addition to the subscription fees that have historically accounted for nearly all its revenue.

Institutional ownership

In 13F filings for the quarter ended June 30, 2026, 3,324 institutions reported holding NFLX, with 3.4 billion shares worth $240.9 billion in aggregate. The largest reported holders were Vanguard, BlackRock and State Street. Of the 5 largest reported holders, 3 added shares and 2 reduced their positions during the quarter.

More on NFLX

• NFLX sentiment: whether news and social coverage of NetFlix Inc leans bullish or bearish, and the stories driving it.
• NFLX ownership: all 3,324 reporting institutions, plus insider and congressional trades.
• NFLX financials: revenue, net income, operating margin and free cash flow by quarter and year.

SentiSense also tracks daily options readings for NetFlix Inc: IV rank, put/call percentile, 25-delta skew and open-interest walls.

Frequently asked questions