NIQ Global Intelligence plc (NIQ)
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
- Headquarters
- United States
- Employees
- 38,760
- Market Cap
- $3.4B
About NIQ Global Intelligence plc
NIQ Global Intelligence PLC is a world-wide consumer intelligence company positioned at the nexus of brands, retailers, and consumers. It manages a comprehensive and integrated ecosystem: The NIQ Ecosystem, which combines proprietary data, technology, human intelligence, and sophisticated software applications and analytics solutions. The company's technology platform aggregates consumer shopping data from diverse sources, generates proprietary reference data and metadata, and provides an omnichannel view of consumer shopping behavior. It generates revenue from solutions in two product groupings: Intelligence (Consumer Measurement) and Activation (Consumer Analytics). The company's reportable segments are: EMEA, which generates the maximum revenue, Americas, and APAC.
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