Planet Fitness, Inc. (PLNT)
Consumer Discretionary ยท Services-Membership Sports & Recreation Clubs
Planet Fitness, Inc. (PLNT) is listed on the New York Stock Exchange, where its shares have traded since August 6, 2015. SentiSense covers Planet Fitness, Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Services-Membership Sports & Recreation Clubs. Colleen Keating is its chief executive officer. The company reports 4,403 employees, and its corporate website is www.planetfitness.com.
About Planet Fitness, Inc.
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States. The company's reportable segments are Franchise, Corporate-owned stores, and Equipment. Franchise segment includes operations related to its franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia, Corporate-owned stores segment includes operations with respect to all corporate-owned stores throughout the United States and Canada, and The Equipment segment includes the sale of equipment to franchisee-owned stores in the U.S. The firm generates a majority of its revenue from the Corporate-owned stores segment.
Institutional ownership
In 13F filings for the quarter ended June 30, 2026, 413 institutions reported holding PLNT, with 85.8 million shares worth $4.5 billion in aggregate. The largest reported holders were T. Rowe Price, BlackRock and Vanguard. Of the 5 largest reported holders, 2 added shares and 3 reduced their positions during the quarter.
More on PLNT
- PLNT sentiment: whether news and social coverage of Planet Fitness, Inc. leans bullish or bearish, and the stories driving it.
- PLNT ownership: all 413 reporting institutions, plus insider and congressional trades.
- PLNT financials: revenue, net income, operating margin and free cash flow by quarter and year.
SentiSense also tracks daily options readings for Planet Fitness, Inc.: IV rank, put/call percentile, 25-delta skew and open-interest walls.
Frequently asked questions
What does Planet Fitness, Inc. do?
Planet Fitness Inc is a franchisor and operator of fitness centers in the United States.
What sector is PLNT in?
SentiSense classifies Planet Fitness, Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Services-Membership Sports & Recreation Clubs.
Where does PLNT stock trade?
Planet Fitness, Inc. (PLNT) is listed on the New York Stock Exchange, where its shares have traded since August 6, 2015.
Who is the CEO of Planet Fitness, Inc.?
Colleen Keating is the chief executive officer of Planet Fitness, Inc..