Boston Beer Company (SAM)
Consumer Staples ยท Malt Beverages
Boston Beer Company (SAM) is listed on the New York Stock Exchange, where its shares have traded since November 21, 1995. SentiSense covers Boston Beer Company in the Consumer Staples sector, and its Standard Industrial Classification is Malt Beverages. C. James Koch is its chief executive officer. The company reports 2,736 employees, and its corporate website is www.bostonbeer.com.
About Boston Beer Company
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer. The bulk of volume and revenue is concentrated in four brands: Samuel Adams, Angry Orchard, Twisted Tea, and Truly. Beverages are produced using a hybrid model leveraging both in-house capacities and third-party breweries through contract arrangements. While the firm is required to use distributors to reach end markets, including retailers and on-premises operators, it also employs 500 internal sales representatives to educate the market about its products. The firm generates almost all sales in the US.
Institutional ownership
In 13F filings for the quarter ended June 30, 2026, 321 institutions reported holding SAM, with 8.6 million shares worth $1.5 billion in aggregate. The largest reported holders were Vanguard, BlackRock and AQR Capital Management. Of the 5 largest reported holders, 3 added shares and 2 reduced their positions during the quarter.
More on SAM
- SAM sentiment: whether news and social coverage of Boston Beer Company leans bullish or bearish, and the stories driving it.
- SAM ownership: all 321 reporting institutions, plus insider and congressional trades.
- SAM financials: revenue, net income, operating margin and free cash flow by quarter and year.
Frequently asked questions
What does Boston Beer Company do?
Boston Beer is a top player in high-end malt beverages and adjacent categories in the US, with strong positions in craft beer, flavored malt beverages, hard cider, and hard seltzer.
What sector is SAM in?
SentiSense classifies Boston Beer Company in the Consumer Staples sector, and its Standard Industrial Classification is Malt Beverages.
Where does SAM stock trade?
Boston Beer Company (SAM) is listed on the New York Stock Exchange, where its shares have traded since November 21, 1995.
Who is the CEO of Boston Beer Company?
C. James Koch is the chief executive officer of Boston Beer Company.