Under Armour, Inc. (UAA)
Consumer Discretionary ยท Apparel & Other Finishd Prods of Fabrics & Similar Matl
Under Armour, Inc. (UAA) is listed on the New York Stock Exchange, where its shares have traded since November 18, 2005. SentiSense covers Under Armour, Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Apparel & Other Finishd Prods of Fabrics & Similar Matl. Kevin Plank is its chief executive officer. The company reports 14,100 employees, and its corporate website is www.underarmour.com.
About Under Armour, Inc.
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
Latest reported results
Under Armour, Inc. reported revenue of $1.10 billion for Q1 FY2027, down 3.4% from the same period a year earlier.
Institutional ownership
In 13F filings for the quarter ended June 30, 2026, 365 institutions reported holding UAA, with 213.0 million shares worth $1.4 billion in aggregate. The largest reported holders were Fairfax Financial Holdings Ltd/ Can, BlackRock and Vanguard. Of the 5 largest reported holders, all 5 added shares during the quarter.
More on UAA
- UAA sentiment: whether news and social coverage of Under Armour, Inc. leans bullish or bearish, and the stories driving it.
- UAA ownership: all 365 reporting institutions, plus insider and congressional trades.
- UAA financials: revenue, net income, operating margin and free cash flow through Q1 FY2027.
SentiSense also tracks daily options readings for Under Armour, Inc.: IV rank, put/call percentile, 25-delta skew and open-interest walls.
Frequently asked questions
What does Under Armour, Inc. do?
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America.
What sector is UAA in?
SentiSense classifies Under Armour, Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Apparel & Other Finishd Prods of Fabrics & Similar Matl.
Where does UAA stock trade?
Under Armour, Inc. (UAA) is listed on the New York Stock Exchange, where its shares have traded since November 18, 2005.
Who is the CEO of Under Armour, Inc.?
Kevin Plank is the chief executive officer of Under Armour, Inc..