Wayfair Inc. (W)
Consumer Discretionary ยท Retail-Catalog & Mail-Order Houses
Wayfair Inc. (W) is listed on the New York Stock Exchange, where its shares have traded since October 2, 2014. SentiSense covers Wayfair Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Retail-Catalog & Mail-Order Houses. Niraj Shah is its chief executive officer. The company reports 12,800 employees, and its corporate website is www.wayfair.com.
About Wayfair Inc.
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. The firm offers more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
Latest reported results
Wayfair Inc. reported revenue of $3.52 billion for Q2 FY2026, up 7.5% from the same period a year earlier.
Institutional ownership
In 13F filings for the quarter ended June 30, 2026, 446 institutions reported holding W, with 121.2 million shares worth $11.2 billion in aggregate. The largest reported holders were FMR, Capital Group and Vanguard. Of the 5 largest reported holders, all 5 reduced their positions during the quarter.
More on W
- W sentiment: whether news and social coverage of Wayfair Inc. leans bullish or bearish, and the stories driving it.
- W ownership: all 446 reporting institutions, plus insider and congressional trades.
- W financials: revenue, net income, operating margin and free cash flow through Q2 FY2026.
SentiSense also tracks daily options readings for Wayfair Inc.: IV rank, put/call percentile, 25-delta skew and open-interest walls.
Frequently asked questions
What does Wayfair Inc. do?
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland.
What sector is W in?
SentiSense classifies Wayfair Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Retail-Catalog & Mail-Order Houses.
Where does W stock trade?
Wayfair Inc. (W) is listed on the New York Stock Exchange, where its shares have traded since October 2, 2014.
Who is the CEO of Wayfair Inc.?
Niraj Shah is the chief executive officer of Wayfair Inc..