Yum! Brands, Inc. (YUM)

Consumer Discretionary ยท Retail-Eating Places

Yum! Brands, Inc. (YUM) is listed on the New York Stock Exchange, where its shares have traded since September 17, 1997. SentiSense covers Yum! Brands, Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Retail-Eating Places. Chris Turner is its chief executive officer. The company reports 49,000 employees, and its corporate website is www.yum.com.

About Yum! Brands, Inc.

As of the end of 2025, Yum Brands generated over $68 billion in systemwide sales from more than 63,000 restaurants across 155 markets, making it the world's second-largest restaurant firm by dollar sales. Its portfolio includes KFC (33,897 stores), Pizza Hut (19,974), Taco Bell (9,030), and Habit Burger (384), with 72% of units in international markets. As 97% of its portfolio is franchised, Yum's business model is tilted toward recurring franchise royalties and marketing contributions (64% of revenue), with the balance derived from sales at company-owned locations. The company agreed to sell its Pizza Hut banner, with the transaction closing during the third quarter of 2026.

Institutional ownership

In 13F filings for the quarter ended June 30, 2026, 1,410 institutions reported holding YUM, with 242.8 million shares worth $38.8 billion in aggregate. The largest reported holders were Vanguard, BlackRock and JPMorgan Chase. Of the 5 largest reported holders, 3 added shares and 2 reduced their positions during the quarter.

More on YUM

  • YUM sentiment: whether news and social coverage of Yum! Brands, Inc. leans bullish or bearish, and the stories driving it.
  • YUM ownership: all 1,410 reporting institutions, plus insider and congressional trades.
  • YUM financials: revenue, net income, operating margin and free cash flow by quarter and year.

Frequently asked questions

What does Yum! Brands, Inc. do?

As of the end of 2025, Yum Brands generated over $68 billion in systemwide sales from more than 63,000 restaurants across 155 markets, making it the world's second-largest restaurant firm by dollar sales.

What sector is YUM in?

SentiSense classifies Yum! Brands, Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Retail-Eating Places.

Where does YUM stock trade?

Yum! Brands, Inc. (YUM) is listed on the New York Stock Exchange, where its shares have traded since September 17, 1997.

Who is the CEO of Yum! Brands, Inc.?

Chris Turner is the chief executive officer of Yum! Brands, Inc..