Adobe Introduces Brand Visibility For Unified AI Search Presence

Adobe announces a new solution called Brand Visibility to help businesses ensure their brand is visible, trusted, and chosen across AI surfaces. The solution tracks AI search presence and helps brands compete across search and commerce. Adobe also partners with The Trade Desk to connect paid and owned channels.

ADBE launched Adobe Brand Visibility on June 17, 2026, a unified solution designed to help businesses monitor and improve how their brands surface across AI-powered search platforms including ChatGPT, Google AI Mode, Microsoft Copilot, and Perplexity AI. The offering combines capabilities from Adobe's LLM Optimizer with tools from Semrush, which Adobe acquired earlier in 2026, and draws on more than 289 million real-world AI search prompts, a database Adobe describes as the largest of its kind globally. The strategic rationale is stark: Adobe's own data shows AI-driven traffic to US retail sites surged 1,324% between October 2024 and May 2026, while AI traffic in travel rose 2,215% over the same period.

Brand Visibility is built on top of Adobe's Real-Time CDP and integrates with The Trade Desk TTD to connect paid and owned channels. The integration between Adobe Real-Time CDP Collaboration and TTD enables brands to enrich first-party data with Trade Desk exposure signals and use those enriched audiences for activation across programmatic buying on the open internet, connected TV, and paid social. This closes a long-standing gap in Adobe's Experience Platform by linking AI-search presence management directly to paid media execution.

For ADBE, Brand Visibility represents a bet that the shift from keyword search to AI-answer engines creates a new category of software spend. Just as SEO tools emerged when Google became the primary discovery layer, Adobe is positioning itself to own the measurement and optimization layer for the AI-search era. The Semrush acquisition accelerates this strategy by providing an established prompt-intelligence dataset and a base of digital marketing customers who already track organic search performance.