Amazon's Alexa+ AI Assistant Now Available to UK Customers

Amazon has launched Alexa+, its upgraded AI assistant, in the United Kingdom as part of an early access program. UK customers can try the assistant for free while it's in early access. The new assistant features include ordering takeaway, making restaurant reservations, booking rides, scheduling home repairs, and controlling smart home products.

Amazon has expanded its AI assistant Alexa+ to include the UK, marking the first European country to receive the upgraded service . The assistant is currently available to UK customers, who can access it for free as part of an early access program .

As of now, Alexa+ is available in four countries, including the United States, Canada, Mexico, and the UK. Amazon first began testing Alexa+ in February 2025, and the new assistant offers a more capable service compared to its predecessor . The upgraded assistant's architecture utilizes large language models from Amazon Nova and Anthropic for improved AI responses.

The capabilities of Alexa+ have been touted to include a range of tasks, such as ordering takeaway, making restaurant reservations, booking rides, scheduling home repairs, and controlling smart home products, among others. The assistant also competes with chatbots in answering complex questions .