Apple Agrees to $250M Settlement over False Advertising and Delayed Siri Launch
Apple agreed to pay $250 million to settle a class action lawsuit over false advertising and delayed launch of its AI-powered Siri features. The company promoted the features when it launched the iPhone 16, but failed to deliver them within the expected timeframe and eventually pulled its associated advertisements. The settlement offers financial relief to eligible iPhone buyers, although the amount they will receive may vary.
Apple agreed to settle a class action lawsuit over its delayed AI-powered Siri features, promising to pay $250 million to US buyers of the iPhone 16 and iPhone 15 Pro lines . The features were initially showcased at the WWDC 2024 conference but did not see the light of day until two years after their initial announcement . The lawsuit accused Apple of false advertising and misleading consumers about the availability and capabilities of Siri and Apple Intelligence features .
Under the proposed settlement, customers may be eligible for reimbursement of up to $95 for each affected device . Apple's agreement to pay up follows the removal of advertisements promoting the delayed Siri features .
This settlement has implications for Apple's marketing practices and its commitment to delivering the promised features to customers. As the company continues to push the boundaries of technology, maintaining transparency and adhering to advertising regulations will be crucial.
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