Apple Hires Lilian Rincon as AI Product Marketing Lead

Apple has appointed Lilian Rincon, a former Google executive, to oversee AI product marketing, including Apple Intelligence and Siri. Rincon has served at Google since 2017 and previously held a Vice President role at the company.

AAPL has hired Lilian Rincon, a nine-year Google veteran and former Vice President of Product Management, to lead AI product marketing for Apple Intelligence and Siri . Rincon will report directly to Greg Joswiak, Apple's senior vice president of worldwide marketing, signaling the strategic importance of this hire.

At Google, Rincon led the global product organization responsible for Google Shopping and Google Assistant, giving her deep experience in both AI-powered consumer products and go-to-market strategy. Her departure from Google underscores the intensifying talent war in the AI space, as major technology companies compete to recruit executives who can translate complex AI capabilities into compelling consumer narratives.

The hire comes as Apple races to reset its AI strategy, with a revamped Siri central to competing against fast-moving rivals including OpenAI's ChatGPT and Google's Gemini. Rincon's experience marketing AI products at scale could prove critical as Apple attempts to close the perceived gap in its AI offerings and convince consumers that Apple Intelligence delivers on its promise .