Disney and TikTok Announce Global Short-Form Content-Sharing Deal

Disney and TikTok have struck a first-of-its-kind global content-sharing deal that will bring short-form fan videos to Disney+. Short-form clips from participating creators who opt in will appear both on TikTok and in a new "Verts" section on Disney+, marking the first time TikTok videos have been shown on another platform.

The deal gives TikTok creators access to assets from hundreds of Disney films and series spanning Pixar, Marvel, Star Wars, and FX properties that they can use to make short-form content. For Disney+, the partnership adds a continuous stream of fan-made, IP-based short-form video, a format the service has not previously offered natively.

The program will pilot in the United States in the coming months, with plans to expand to other markets afterward. Financial terms of the agreement were not disclosed.

The deal signals both companies hedging on short-form video's pull: TikTok extends its content's reach beyond its own app for the first time, while Disney adds a lower-cost content stream to Disney+ that could improve engagement and time spent in the app without new original production spend.

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