Ferrari Unveils First All-Electric Vehicle with 1,035 HP

Ferrari unveiled the Luce, its first fully electric vehicle, on May 25, 2026, a watershed moment for the storied Italian marque . The four-door, five-seat grand tourer produces up to 1,035 horsepower from four electric motors paired with a 122 kWh battery, with an estimated 330 miles (about 530 km) of range on the European WLTP cycle . In a striking break from convention, RACE developed the car's design with LoveFrom, the studio founded by former Apple design chief Sir Jony Ive and industrial designer Marc Newson, over a five-year collaboration .

The Luce is Ferrari's first five-seat production model and its first four-door car, a deliberate step beyond the brand's two-seat supercar heritage. Priced from roughly 550,000 euros (about $640,000), it sits well above mainstream luxury EVs, a signal that Ferrari intends to defend its premium pricing power as it electrifies. Orders have opened in Europe, with first deliveries expected to begin in late 2026 and a U.S. launch planned for 2027. Ferrari claims a 0 to 62 mph time of 2.5 seconds and a drag coefficient of 0.254 achieved without active aerodynamics.

Investors reacted coolly. RACE shares fell roughly 6% to 7% in Milan trading after the reveal, the stock's steepest single-day decline since October and enough to wipe an estimated 3 billion pounds off Ferrari's market value . Analysts were split: Morningstar's Michael Field noted that many enthusiasts see the EV pivot as diluting a brand built on combustion-engine performance and classic design, while others framed the drop as a 'travel and arrive' reaction after a strong pre-launch run-up . The skepticism is sharpened by several rivals stepping back from aggressive EV timelines just as Ferrari leans in.

For investors, the central questions are whether the Luce's order book can validate its $640,000 price point and whether an electric model can broaden Ferrari's addressable market without eroding the scarcity and brand premium that underpin its industry-leading margins. Key signals to watch could include order-intake disclosures, a firmed-up delivery cadence, and management commentary on how the EV fits the wider product roadmap. Near-term share weakness may reflect sentiment more than fundamentals, but execution on the Luce will shape how the market prices Ferrari's electric future.

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