Google Cloud Expands Partnership with Samsung for Gemini Enterprise

Google Cloud has expanded its partnership with Samsung Electronics, rolling out Gemini Enterprise to employees across Samsung's Device eXperience (DX) Division worldwide, including in Korea. Google Cloud has called it one of its largest enterprise agentic AI deployments to date, aiming to improve productivity, automate workflows, and simplify access to internal knowledge for Samsung's device business.

The deployment will run in a dedicated GOOGL Cloud tenant environment exclusive to Samsung's DX Division, which the companies say preserves data sovereignty and keeps sensitive information within a controlled boundary. Samsung plans to expand AI agents into HR, marketing, and engineering teams as adoption matures.

The expansion builds on Samsung SDS's existing strategic partnership with Google Cloud announced earlier this year, and a wider rollout of Gemini Enterprise across other Samsung divisions is plausible if the DX Division deployment demonstrates measurable productivity gains.

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