Hyundai, Kia, and NVIDIA Collaborate on Autonomous Driving Technology

Hyundai Motor Group and Kia have expanded their partnership with NVIDIA, one of the leaders in artificial intelligence, to accelerate the development of autonomous driving technology. According to 'Hyundai Motor, Kia, & NVIDIA Expand Strategic Partnership for Next-Generation Autonomous Driving Technology', the companies combined are looking to create a collaborative effort that will drive the adoption of Level 2 autonomous driving across their product lineup .

Additionally, another report suggests that NVIDIA will deploy L4 software-driven robotaxis on Uber across 28 cities by 2028 . This move signals a significant expansion of NVIDIA's strategy in autonomous driving.

While Nissan and Wayve partner with Uber and Wayve for similar aims, Hyundai, Kia, and NVIDIA's partnership appears to be a strategic move for Hyundai to solidify its position as an autonomous driving ecosystem leader.