Meta Rolls Out AI-Driven Search Feature On Facebook

SentiSense · Published Jun 15, 2026, 5:15 PM ET · Updated Jun 17, 2026, 10:42 AM ET

Meta introduced an AI-powered search feature in Facebook, utilizing public content from various platforms. The 'AI Mode' leverages the Muse Spark model to generate results. Analysts predict it could potentially generate $10 billion annually if widely adopted, posing a challenge to Google's search dominance.

Meta has rolled out a new AI-driven search feature in Facebook, dubbed 'AI Mode,' utilizing its AI model, Muse Spark. This development utilizes public content from various platforms to provide search results.

According to analyst predictions, this development could potentially generate over $10 billion in revenue annually, attracting a large user base of 1 billion and monetizing 10% of daily searches. This ambitious forecast positions Meta as a formidable competitor to Google in the search space.

Meta's AI Mode aims to enhance user experience and provide more accurate search results with its advanced capabilities. This move marks a significant step in the company's expansion into AI-driven services.