Multiple Wall Street Firms Cut Intuit's Price Target
Several investment firms have announced price target cuts for Intuit, indicating a shift in market sentiment. Wolfe Research and Stifel cited tax headwinds as a reason for their downward revisions, while Northcoast Research, BNP Paribas Exane, Deutsche Bank Aktiengesellschaft all cut their price targets for Intuit's stock.
Multiple sell-side firms have trimmed price targets on INTU Intuit, with Wolfe Research and Stifel specifically citing tax-segment headwinds as the catalyst for their downward revisions. Northcoast Research, BNP Paribas Exane, and Deutsche Bank all followed with their own cuts, broadening the sentiment shift around the name.
The cuts come as Intuit faces a softer tax-prep season, ongoing investment in Intuit Assist and other generative-AI features, and competitive pressure from free-file alternatives at the low end. Despite the target reductions, most analysts continue to rate the stock at Buy or Overweight, suggesting concern is about magnitude of upside rather than directional thesis.
Investors will look to the upcoming earnings print for clarity on the small-business QuickBooks franchise and credit-karma trajectory, both of which carry richer growth profiles than the maturing TurboTax business. A clean print on those segments could quickly stabilize the multiple.
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