Netflix, Amazon and YouTube Form Lobbying Coalition to Push Streaming‑Friendly Policies

SentiSense · Published Sep 14, 2026, 9:04 AM ET · Updated Sep 28, 2026, 2:45 AM ET

Netflix, Amazon and YouTube announced on September 14 the formation of a new Washington lobbying coalition, the Streaming Access and Choice Alliance (SACA), led by trade group TechNet. The alliance is pushing "technology-neutral" policy and defending the members' ability to invest in live sports rights as the DOJ and FCC review the Sports Broadcasting Act of 1961. Disney is not a member: it is a founding member of a separate, pre-existing group, the Streaming Innovation Alliance, formed in 2023.

On September 14, 2026, Netflix, Amazon and YouTube announced the formation of the Streaming Access and Choice Alliance (SACA), a new lobbying coalition led by the trade group TechNet. TechNet senior vice president Mike Ward said the coalition exists because "Americans want more content choices and flexibility in how and where they watch their favorite programming, including sports and other live events".

The launch comes amid backlash over the rising cost of sports on streaming: sports content on major subscription services has increased 52% since January 2024, and Wisconsin fans currently need more than $1,500 a year to watch all Packers, Brewers and Bucks games across the services that carry them. The coalition is pushing "technology-neutral" policy and has positioned itself against proposals such as Senator Tammy Baldwin's bill, which would require sports leagues to make all of a local team's games available for free in one place, and it comes as the DOJ and FCC consider revisiting the Sports Broadcasting Act of 1961.

Disney is notably absent from SACA. Rather than joining this coalition, Disney is a founding member of a separate, pre-existing group, the Streaming Innovation Alliance, formed in 2023. All three SACA members already hold significant live sports stakes of their own: Amazon carries NFL Thursday Night Football, Alphabet's YouTube hosts NFL Sunday Ticket, and Netflix has expanded into live NFL games.

Notably, Netflix, Amazon and YouTube previously exited the Internet Association together in 2021 when their lobbying interests diverged from that group's, and are now realigning as their interests in sports-rights and technology-neutral policy converge again. Investors and market watchers will want to track how the DOJ and FCC's review of the Sports Broadcasting Act proceeds, and whether Sen. Baldwin's bill or similar proposals gain traction, since either could reshape the economics of how these platforms acquire and price live sports content.