Netflix explores live TV bundles and considers adding always-on channels. The company has seen success with its ad-supported tier, which offers a streaming option for $8.99 per month. This is part of the company's effort to boost user engagement, which has been a concern ahead of Q2 earnings. Netflix is also reportedly considering selling bundles that would include other streaming services.

Netflix, the popular streaming service, is considering a major strategic shift to enhance user engagement, driven by concerns about slowing growth and Q2 earnings. One potential strategy is introducing live TV bundles, similar to those offered by competitors like Apple TV and Prime Video

According to reports, Netflix may also add always-on channels that stream specific shows and movies, following the model of free ad-supported services like Pluto TV and Tubi [doc8]. The move follows success with its ad-supported tier, which has become increasingly popular since a recent price hike to $8.99 per month [doc8].

Additionally, the company is considering bundling its service with other popular streaming services, offering customers a more comprehensive entertainment offering [doc8].

These developments come as Netflix faces increasing pressure to boost user engagement, particularly after its stock fell in response to slowing growth concerns ahead of Q2 earnings.

Netflix Considers Live Channels and App Bundles to Boost Engagement

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