Netflix Explores New Streaming Store While Negotiating Fox and NBC Content Partnerships

Netflix is reportedly in early talks with NBCUniversal and Fox Corporation about bringing Peacock and Fox One into its own app, modeled on Amazon's Prime Video Channels marketplace or a direct content fold-in like YouTube's deal with Peacock. No deal is close to being finalized. The move would mark a shift for Netflix, which has largely stayed out of the industry's broader push to bundle rival streaming services.

NFLX is reportedly weighing whether to bring rival streaming services Peacock and Fox One directly into its own app, according to people familiar with discussions between Netflix and NBCUniversal and Fox Corporation. No deal is close to being finalized, and Netflix has previously said it already operates as a go-to destination for entertainment on its own.

The talks matter because Netflix has largely stayed on the sidelines of what the industry is calling the "great re-bundling." AMZN built a marketplace for other streaming apps through Prime Video Channels, and YouTube did the same with its Primetime Channels. Antenna, a subscription research firm, says third-party platforms including Amazon, Roku and YouTube now account for roughly one-third of new streaming sign-ups, up about 60 percent over the past three years.

Two structures have been floated. Netflix could sell subscriptions to Peacock and Fox One through its own interface and take a revenue share, the Prime Video Channels model, which costs Netflix part of that service's revenue but requires comparatively little investment. Alternatively, it could fold their programming directly into the Netflix library, closer to how YouTube is handling Peacock: CMCSA and YouTube announced a multi-year partnership on July 27, 2026 that will bring ad-supported Peacock Premium into YouTube Premium subscriptions in the US at no added cost starting early 2027. Comcast reported Peacock's first profitable quarter in July 2026, posting $189 million in adjusted EBITDA on 48 million paid subscribers. FOXA's Fox One, which launched August 21, 2025, costs $19.99 a month on its own or $39.99 a month bundled with ESPN's streaming service since October 2, 2025.

Netflix has a precedent for this kind of arrangement: its June 2025 partnership with France's TF1 folded live channels and on-demand content into the Netflix app. Co-CEO Greg Peters called the TF1 results "promising" on Netflix's Q2 2026 earnings call and said the company would consider similar deals "if they work for both sides." Netflix counted more than 325 million subscribers globally as of January 2026, and separately holds exclusive US broadcasting rights to the FIFA Women's World Cup in 2027 and 2031.

What to watch: whether Netflix settles on a marketplace or a direct-integration model, since the two carry very different implications for licensing control, branding and subscriber data. Any formal announcement on structure, revenue-sharing terms or timeline would be the next concrete signal that talks have moved past the exploratory stage.

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