Nike Partners With Palace and Fleet Feet

NKE and Palace Skateboards have officially unveiled their Air Max 95 collaboration, set to drop today (April 10, 2026) through Palace in-store and online channels, followed by a Nike SNKRS release on April 16. The shoe features a Metallic Silver finish fading to black at the heel, drawing inspiration from the iconic "Silver Bullet" Air Max 97, at a $200 retail price. An accompanying 25-piece apparel collection includes windbreakers, co-branded graphic tees, and shorts, marking Palace's most ambitious Nike collaboration to date.

The Palace collaboration arrives at a strategically important moment for Nike. The company has been under analyst pressure to demonstrate brand momentum, and limited-edition drops tied to culturally relevant partners have proven to be among its most reliable traffic drivers for the SNKRS app and direct commerce. Heritage silhouettes remain central to Nike's retro run strategy as the brand navigates softening demand in some core product lines.

Separately, Nike has expanded its retail partnership with Fleet Feet, the running specialty chain with over 250 U.S. locations. The move builds on Nike's broader strategy of deepening relationships with performance-focused specialty retailers as it seeks to reduce department store exposure and strengthen its premium positioning in the run community. Fleet Feet's customer base skews heavily toward serious performance runners, one of the highest-LTV segments in athletic footwear.