OpenAI Plans to Abandon Chatbots, Focus on Super App

OpenAI is reportedly shifting its focus from chatbots to a super app, which may signal the end of ChatGPT. Microsoft-backed OpenAI is planning a major overhaul, though the exact plans are unclear. Meanwhile, Apple is expected to unveil new AI features at its WWDC conference.

OpenAI is transforming MSFT-backed ChatGPT from a conversational chatbot into an AI "super app," merging its ChatGPT, Codex coding platform, and Atlas browser into a unified autonomous-agent platform. An internal OpenAI employee declared "Chat is dead," signaling a fundamental shift away from question-answering toward autonomous task execution that completes multi-step workflows without user direction.

The super app will embed AI agents, Codex for coding tasks, image generation, and third-party integrations. Launch partners include Canva and Booking.com, with pilots underway at Expedia, Figma, Spotify, Coursera, and Zillow. Enterprise accounts — currently generating roughly 40% of OpenAI's revenue, estimated at around $500M monthly — are the primary target, with the company projecting that share to rise to 50% by end-2026. The business rationale is clear: agents that execute real work justify premium pricing through automation value in a way that chatbot subscriptions cannot.

The pivot positions OpenAI competitively ahead of its planned IPO, rivaling Anthropic's Claude and Google's Gemini in the agentic AI race. The rollout is expected in coming weeks across ChatGPT web and mobile apps. For MSFT, which holds exclusive Azure hosting rights for OpenAI infrastructure, the shift is a potential revenue amplifier as enterprise agent workloads are more compute-intensive than chat sessions. The move also reframes the competitive threat OpenAI poses to productivity software vendors: an AI operating system that books travel, writes code, and manages calendars competes directly with Microsoft 365, Salesforce, and Workday.