Salesforce Leverages AI Across U.S. Labor and Veterans' Care

Salesforce has been leveraging AI across the U.S. Labor Department and veterans' healthcare, introducing AI-powered contact centers and 'Empathic' bots to support those affected. This reflects the company's growing capabilities and commitment to using technology for human aid.

CRM is expanding its footprint in U.S. government operations through two major AI deployments announced on March 26. The U.S. Department of Labor is launching DOLA, powered by Salesforce's Agentforce platform, to provide 24/7 citizen assistance across all 28 DOL programs including Unemployment Insurance, OSHA, and Veterans' Employment. The system will serve as a gateway on DOL.gov using "plain language, empathetic tone, and reliable source information."

The Veterans Health Administration has also deployed a Salesforce-powered "agentic operating system" across more than 150 VA medical and outpatient centers, serving 16 to 18 million veterans. The system simplifies incident response and is projected to save thousands of staff hours for front-line veteran care. These deployments build on the $5.6 billion, 10-year IDIQ contract the U.S. Army awarded Salesforce in January 2026, covering 9.2 million soldiers, veterans, and families.

The government AI push positions CRM as a dominant platform for federal operations, opening a revenue vertical that has historically been underweight relative to its enterprise business. Successful DOL and VHA deployments could drive adoption across additional federal agencies, though government AI deployments face political scrutiny and slow procurement cycles that may stretch revenue recognition over extended periods.