Booking Holdings Inc. Common Stock (BKNG) Sentiment

30-day SentiSense Score -0.86 · Neutral · ▼ cooling · as of 2026-09-23

BKNG sentiment is neutral (30-day SentiSense Score -1) and cooling from a month ago; today's read has cooled to -32, below its 30-day average. Attention averages ~38 mentions/day (32 today).

Sentiment (30-day)
Neutral
SentiSense Score (30-day avg)
-0.86
Today's read
-32.22 (Bearish)
Mentions / day (30-day avg)
38 (32 today)

Where the conversation is happening

News
Neutral · 59% of mentions
Reddit
Neutral · 23% of mentions
X
Bearish · 8% of mentions
YouTube
Bearish · 5% of mentions
Hacker News
Neutral · 3% of mentions
Substack
Neutral · 2% of mentions

Related tickers

EXPE, MAR, ABNB, HLT

What's driving it

  • Meta launches Muse personal AI agent, promising task automation amid privacy concerns (+0.4)
  • Rosenblatt initiates travel and delivery coverage: Buy on Airbnb, DoorDash and Booking, Neutral on Expedia and Instacart (+0.23)
  • Airbnb Beats Estimates, Revenue Jumps 17% Year-over-Year (+0.62)

Live SentiSense Score, sentiment history, and per-source breakdown for Booking Holdings Inc. Common Stock on SentiSense.

See how BKNG's sector compares in the market sentiment heatmap