Harley-Davidson, Inc. (HOG)
MOTORCYCLES, BICYCLES & PARTS
Harley-Davidson, Inc. (HOG) is listed on the New York Stock Exchange, where it has traded since July 8, 1986.
- Listed On
- the New York Stock Exchange
- Listed Since
- July 8, 1986
- Employees
- 7,200
- Market Cap
- $3.1B
About Harley-Davidson, Inc.
Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Institutional ownership
In 13F filings for the quarter ended June 30, 2026, 429 institutions reported holding HOG, with 108.9 million shares worth $2.7 billion in aggregate. The largest reported holder was Vanguard, with 11.3 million shares worth $275.4 million. Of the 5 largest holders listed below, 2 added shares and 3 reduced their positions during the quarter.
| Institution | Shares | Value | Quarter change |
|---|---|---|---|
| Vanguard | 11,260,180 | $275M | Reduced 0.12% |
| BlackRock | 10,196,018 | $249M | Reduced 3.86% |
| Donald Smith & Co | 9,279,072 | $227M | Reduced 7.37% |
| Dimensional Fund Advisors | 5,968,319 | $146M | Added 2.11% |
| American Century Companies | 5,351,228 | $131M | Added 12.51% |
Form 13F is a quarterly report that institutional investment managers with at least $100 million in qualifying securities file with the SEC. It lists long positions as of the last day of the quarter and is due within 45 days of quarter end, so these holdings describe that date rather than today.
Frequently asked questions
What is HOG?
Harley-Davidson, Inc. (HOG) is listed on the New York Stock Exchange, where it has traded since July 8, 1986.
Who are the largest institutional holders of HOG?
In 13F filings for the quarter ended June 30, 2026, the largest reported holders of HOG were Vanguard, BlackRock and Donald Smith & Co.
How many institutions own HOG?
429 institutions reported a position in HOG for the quarter ended June 30, 2026, worth $2.7 billion in total.
Did institutions buy or sell HOG last quarter?
Of the 5 largest reported holders, 2 added shares and 3 reduced their positions during the quarter. Every reported holder and its change is on the SentiSense ownership page for HOG.
Every reported institutional holder, plus insider and congressional trades in HOG, on SentiSense.