Ulta Beauty, Inc. (ULTA)
Consumer Discretionary ยท Retail-Retail Stores, NEC
Ulta Beauty, Inc. (ULTA) is listed on Nasdaq, where its shares have traded since October 25, 2007. SentiSense covers Ulta Beauty, Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Retail-Retail Stores, NEC. Kecia Steelman is its chief executive officer. The company reports 65,000 employees, and its corporate website is www.ulta.com.
About Ulta Beauty, Inc.
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 stores and e-commerce. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland), has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Institutional ownership
In 13F filings for the quarter ended June 30, 2026, 1,007 institutions reported holding ULTA, with 42.3 million shares worth $19.1 billion in aggregate. The largest reported holders were Vanguard, BlackRock and Sanders Capital. Of the 5 largest reported holders, 3 added shares and 2 reduced their positions during the quarter.
More on ULTA
- ULTA sentiment: whether news and social coverage of Ulta Beauty, Inc. leans bullish or bearish, and the stories driving it.
- ULTA ownership: all 1,007 reporting institutions, plus insider and congressional trades.
- ULTA financials: revenue, net income, operating margin and free cash flow by quarter and year.
SentiSense also tracks daily options readings for Ulta Beauty, Inc.: IV rank, put/call percentile, 25-delta skew and open-interest walls.
Frequently asked questions
What does Ulta Beauty, Inc. do?
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 stores and e-commerce.
What sector is ULTA in?
SentiSense classifies Ulta Beauty, Inc. in the Consumer Discretionary sector, and its Standard Industrial Classification is Retail-Retail Stores, NEC.
Where does ULTA stock trade?
Ulta Beauty, Inc. (ULTA) is listed on Nasdaq, where its shares have traded since October 25, 2007.
Who is the CEO of Ulta Beauty, Inc.?
Kecia Steelman is the chief executive officer of Ulta Beauty, Inc..