Ulta Beauty, Inc. Common Stock (ULTA) Sentiment

30-day SentiSense Score 14.82 · Bullish · ▼ cooling · as of 2026-09-23

ULTA sentiment is bullish (30-day SentiSense Score 15) and cooling from a month ago; today's read has cooled to 8, below its 30-day average. Attention averages ~20 mentions/day (8 today).

Sentiment (30-day)
Bullish
SentiSense Score (30-day avg)
14.82
Today's read
8.45 (Bullish)
Mentions / day (30-day avg)
20 (8 today)

Where the conversation is happening

News
Bullish · 74% of mentions
Reddit
Bullish · 11% of mentions
YouTube
Bullish · 8% of mentions
X
Bearish · 6% of mentions

Related tickers

EL, ELF

What's driving it

  • Ulta beats and raises, but comps decelerate to 3.8% and UBS trims its target (+0.33)
  • Bath & Body Works Expands Reach through Ulta Beauty Partnership (+0.2)
  • Ulta Beauty Beats Q1 Estimates Despite Soft Q2 Outlook (+0.31)

Live SentiSense Score, sentiment history, and per-source breakdown for Ulta Beauty, Inc. Common Stock on SentiSense.

See how ULTA's sector compares in the market sentiment heatmap